Protect the unloved

A personal project built around a simple message: protect and be kind to those who need it most. The gentleness of the message called for a visual contrast. Instead of soft, comforting imagery, the bundle leans into a gothic aesthetic with lace details and medieval graphics; treating kindness as something to be guarded, not just felt. This choice wasn't purely aesthetic: gothic culture, through its closeness to punk and its history of inclusivity and self-expression, carries an underlying spirit of care for the overlooked, making it a natural language for this message.