dousa

Dousa was my own freelance business, built around the slogan ‘empowers your brand’, through which I offered copywriting and graphic design as a combined marketing package for clients who wanted to take their brand to the next level but didn’t know where to start. Every project was based on the same standards: attention to detail, creativity and content tailored to each client’s specific objectives, rather than a generic template applied in the same way across the board.

Dousa’s brand identity reflected that same philosophy: minimalist, stylish and feminine. The typography conveyed most of the brand’s personality: an elegant serif typeface as the main typeface, a sans-serif typeface for body text and a handwritten typeface for subtle accents. I designed the entire brand identity myself, including brand design, merchandise and social media content.